Public relations
Nowadays there are many new professions that appeared several years ago. For example: computer designer, degree in international relations and of course public relations. This new way in the art, it’s duty to link to organizations, create communication between them and to support positive relationship. It is good that people create a new area of professions. Public Relations (PR) - is one of interesting job in the world.
The history of creating such kind of profession is very interesting. Denny Grisword is one of the first lady that use a definition of PR. According to her, "Public Relations is a management function which tabulates public attitudes, defines the policies, procedures and interest of an organization followed by executing a program of action to earn public understanding and acceptance." A lot of early PR programs were developed in encouraging of the expansive power of the railroads. As in fact, many educated scientifics suppose that “public relations” term was appeared in 1897 in Year Book of Railway literature. According to the Bureau of Labor Statistics, in 1998 there were about 122 000 public relations specialists and about 480 000 workers in the area of marketing, also PR and advertisers. PR managers actually deliver their information through the internet or other mass media. They give an account of sending a widely distributed opinion and conduct changes.
In Kazakhstan PR is just begin it’s step in the way of delevoping this profession. According to Erlan Askarbekov, a creator of prclub.kz, he collect all these links since year 1998. (PR CLUB LINKS). However, the results are not so bad as it expects to be. Kazakhstan has a really interesting way in PR life.
In fact, PR managers use high technologies to do their job. Nawadays it is a best way of working using internet. First of all, it is absolutely free in terms of distribution an advertising or specific press releases (Internet press releases are enumerated more quickly than websites, by search machinery, for example with “google”. Exact press release technique will often allow search engines to index your website.), fact sheets and pitch letters. (Pitch letter – is a letter, where PR manager include one sentense that is ends with a suggestion that recipient can contact a person who send this letter, with special adress or phone number). For PR people, the Internet offers a powerful, appropriate way to provide information to the press. In particular, e-mail and the Web are enlarging, often even replacing, previous methods such as telephone calls, faxes, and overnight deliveries. Some companies are use weblogs. They see the powerful PR talk produced by Blogs but don't see how blogs can be used for business purposes. It is a better way to include to the blog many advertising themes, facts, opinions, amybe photos or for example forum. Also it may include links to another sites. If there will be a telephone line, it will be always busy, but site or the weblog is much more better variant in way of getting information.
Ed Hill, PR site states that these points can be included to the professional PR-weblog
Nowadays there are many new professions that appeared several years ago. For example: computer designer, degree in international relations and of course public relations. This new way in the art, it’s duty to link to organizations, create communication between them and to support positive relationship. It is good that people create a new area of professions. Public Relations (PR) - is one of interesting job in the world.
The history of creating such kind of profession is very interesting. Denny Grisword is one of the first lady that use a definition of PR. According to her, "Public Relations is a management function which tabulates public attitudes, defines the policies, procedures and interest of an organization followed by executing a program of action to earn public understanding and acceptance." A lot of early PR programs were developed in encouraging of the expansive power of the railroads. As in fact, many educated scientifics suppose that “public relations” term was appeared in 1897 in Year Book of Railway literature. According to the Bureau of Labor Statistics, in 1998 there were about 122 000 public relations specialists and about 480 000 workers in the area of marketing, also PR and advertisers. PR managers actually deliver their information through the internet or other mass media. They give an account of sending a widely distributed opinion and conduct changes.
In Kazakhstan PR is just begin it’s step in the way of delevoping this profession. According to Erlan Askarbekov, a creator of prclub.kz, he collect all these links since year 1998. (PR CLUB LINKS). However, the results are not so bad as it expects to be. Kazakhstan has a really interesting way in PR life.
In fact, PR managers use high technologies to do their job. Nawadays it is a best way of working using internet. First of all, it is absolutely free in terms of distribution an advertising or specific press releases (Internet press releases are enumerated more quickly than websites, by search machinery, for example with “google”. Exact press release technique will often allow search engines to index your website.), fact sheets and pitch letters. (Pitch letter – is a letter, where PR manager include one sentense that is ends with a suggestion that recipient can contact a person who send this letter, with special adress or phone number). For PR people, the Internet offers a powerful, appropriate way to provide information to the press. In particular, e-mail and the Web are enlarging, often even replacing, previous methods such as telephone calls, faxes, and overnight deliveries. Some companies are use weblogs. They see the powerful PR talk produced by Blogs but don't see how blogs can be used for business purposes. It is a better way to include to the blog many advertising themes, facts, opinions, amybe photos or for example forum. Also it may include links to another sites. If there will be a telephone line, it will be always busy, but site or the weblog is much more better variant in way of getting information.
Ed Hill, PR site states that these points can be included to the professional PR-weblog
*Create and plan you weblog campaign
*Provide editorial content
*Re-purpose any work generated by your in-house writers and creatives
*Design and build a standalone blog hosted on our server
*Promote your campaign weblog with PR & Search Engine Marketing and on other weblogs
*Syndicate your campaign blog to news reader services
[ here are interesting links of some PR sites]
posted by Anique @ 7:22 AM
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